May, 28 2015 By Jonathan Luk I Love Ugly attained permanent exposure in the U.S. thanks to a recently opened brick-and-mortar retail store in Los Angeles. Now, the New Zealand-based label will be heading north of the border, albeit on a more temporary basis. I Love Ugly will be making their Canadian rounds beginning later this month, setting up retailers across the country with featured installations that uphold the brand’s unwavering attention to detail and contemporary aesthetic.

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I Love Ugly releases lookbook shot by trashhand I Love Ugly presents part one of their two part lookbook shot by renowned urban photographer trashhand, to mark the release of their May capsule collection. I Love Ugly was humbled to work with the talented trashhand and were blown away by his skill and passion for capturing his surroundings. Part one of the lookbook is shot in London and features the label’s May collection. trashhand’s inspiration

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We are humbled and excited to announce we’ve been working with established urban photographer trashhand on a two part lookbook. The lookbook is shot in London and Stockholm and features our May and June collections respectively. trashhand was inspired by the history of Europe and said he picked these two cities for “their very unique undergrounds and beautiful architecture at street level”. trashhand felt that these cities enabled him to show that I Love Ugly’s

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